Spartan Up! Podcast: What Is the Secret Formula for Success?

Mom would send them off to kindergarten with a uniquely motivating message: "Kick today’s A**!"

The DeCicco brothers — Jake, Jim, and Jordan, guests on the Spartan Up! podcast — credit her with the incredible success of their business, which they started in their dorm room. Her two-part strategy for success was as follows: hard-driving competition and a priority on being nice.

As you might have guessed, they are also focused on health. Maybe you saw them pitch Super Coffee, a healthier alternative to many of the sugary options out there, on Shark Tank. Spartan founder and CEO Joe De Sena invited them to visit his Vermont farm (the birthplace of Spartan), run up his mountain, and join the podcast. They spoke, in depth, about how they were raised, how they run their business on a daily basis, and how they maintain their level of success and fitness.