How Did DEKA Come to Be? Spartan Founder Joe De Sena Explains Its Origin Story

How did DEKA, the modern-day decathlon of fitness, come to be? On this special episode of the Spartan Up! podcast, DEKA Director of Sport and Education Jarod Cogswell and DEKA Program Director Yancy Culp interview Spartan founder and CEO Joe De Sena about the origin of the product, how it will test you to your core, and what the future holds.

TIMESTAMPS

1:30 The origin story of DEKA
3:35 The warpath to impact 100 million lives through fitness
5:01 Why DEKA?
8:21 The grind to creating DEKA
12:53 DEKA is for the masses
15:19 Joe on going through the DEKA course
22:53 Why the gym is the shrine of the athlete
30:09 The future and impact of DEKA