The Hard Way With Joe De Sena

Joe De Sena

Learn the Spartan mindset. Founder & CEO of Spartan Race and NY Times best-selling author, travels the globe seeking and answers authors, academics, athletes, adventurers, entrepreneurs, CEOs and thought leaders. It will shift your thinking, make you laugh and and give you the tools you need. He’s on a mission to find the secrets to success in all aspects of life. Not only does Joe interview epic people, he has brought together an amazing panel to break down and analyze every aspect of these interviews. We give you the ultimate blueprint and action steps to assimilating these powerful conversations into your own life.

  1. APR 8

    The Power of Going Slow: Smarter Training for a Better Life

    In this episode, Joe De Sena sits down with endurance coach Floris Gierman to talk about the surprising power of slowing down to get faster, building consistency, and creating a healthier, more intentional life.   From heart rate-based training and journaling habits to sleep, movement, and mindset shifts, this episode is full of simple, practical takeaways that can help anyone—athlete or not—feel better, live longer, and perform at their best.   Floris shares lessons from world-class athletes and everyday runners alike, showing how long-term change is built through patience, self-awareness, and small daily wins. If you're tired of burnout, overwhelmed by fitness advice, or just looking for a smarter way to train and live - don’t miss this conversation.   Timestamps: 00:00 Intro 00:43 Meet Floris Gierman from Extramilest 01:39 Finishing hard things rewires the brain 03:50 Slowing down to get faster 05:13 Science behind the 80/20 training rule  07:05 Focusing on heart rate zones 07:39 Lessons from elite Swedish racers  09:15 Journaling and pattern recognition  11:50 Track sleep, stress & screen time 12:12 Three life optimization tips 14:43 Where to find Floris online 15:05 Low heart rate training explained   Connect to Floris:   🌐 Website: extramilest.com 📸 Instagram: @florisgierman 📘 Facebook: Extramilest Community 💼 LinkedIn: Floris Gierman ▶️ YouTube: Floris Gierman Channel  ✖️ Twitter/X: @florisgierman

    17 min
  2. MAR 18

    No Excuses! The Formula for Breaking Records Like Sophie Power!

    In this episode, Joe De Sena sits down with Sophie Power, a mom of three who defied all odds - going from an unathletic, overweight teenager to a record-breaking endurance athlete!   Sophie shares how she transformed her mindset, tackled extreme challenges like a 250km race across the Sahara, and set a world record for 48 hours on a treadmill—all while juggling motherhood.   She reveals the key to pushing past fear, taking that first step, and building unstoppable momentum to achieve the impossible. Whether you’re struggling to get started, looking for motivation, or ready to level up your life, this episode will challenge you to step outside your comfort zone and take on something bigger than you ever thought possible!   No more excuses—get ready to be inspired!   Timestamps:   00:00 Intro 00:57 Sophie Power, endurance athlete and mother of three 01:20 Balancing extreme challenges with motherhood 01:34 The story behind the name Sophie Power 02:03 From couch to 250km Sahara race at 26 04:55 Personal challenges and support networks 06:10 The importance of taking risks and facing fears 07:08 How challenges rewire the brain 08:29 Pushing limits in a comfortable world 10:01 Deep connections through extreme endurance events 11:05 Advice for those stuck in their comfort zone 14:54  Where to find Sophie   Connect to Sophie:   Website: https://www.sophiepower.com/ Instagram: https://www.instagram.com/ultra_sophie/?hl=en  LinkedIn: https://www.linkedin.com/in/powersophie/ Twitter/X: https://x.com/ultra_sophie

    16 min
  3. MAR 11

    Train Hard, Suffer Smart – The Secrets of Endurance Mastery!

    In this episode, Joe De Sena sits down with the unstoppable Iron Cowboy, James Lawrence, a man who redefined human endurance by completing 100 Ironmans in 100 days! James reveals the untold truth behind his record-breaking endurance feat, the brutal battles with injury and recovery, and the mindset that kept him moving when everything screamed "quit." From losing it all in the 2008 financial crash to rebuilding his life through passion and purpose, James proves that resilience isn’t just for athletes—it’s for anyone ready to break through their limits.  If you’ve ever felt stuck, lacked motivation, or wondered how to break through your limits, this episode is your wake-up call. Get ready to be inspired, fired up, and ready to take action! Timestamps: 00:20 Intro 00:52 Meet James Lawrence, the Iron Cowboy 01:42 Making a living as a full-time speaker 02:01 The reality of success in endurance challenges 05:38 Recreating the historic Spartan journey 06:30 Choosing your suffering and building resilience 07:34 Family life and becoming a grandfather 08:30 Why James chose to live in Utah 10:30 Writing Redefine Impossible and Iron Hope 13:03 Inspiring others through endurance challenges 14:32 From financial success to true purpose 16:19 Advice for those feeling stuck in life 17:51 The power of networking and meaningful connections 21:53 Recovering, brain rewiring, and returning to competition  25:55 - Where to find James and upcoming endurance events   Connect to James: 🌐 Website: https://www.ironcowboy.com/ 📸 Instagram: https://www.instagram.com/ironcowboyjames 📘 Facebook: https://www.facebook.com/IronCowboy/ 💼 LinkedIn: https://www.linkedin.com/in/jamesandrewlawrence/ ▶️ YouTube: https://www.youtube.com/c/JamesLawrenceIronCowboy ✖️ Twitter/X: https://x.com/ironcowboyjames

    25 min

Hosts & Guests

4.8
out of 5
827 Ratings

About

Learn the Spartan mindset. Founder & CEO of Spartan Race and NY Times best-selling author, travels the globe seeking and answers authors, academics, athletes, adventurers, entrepreneurs, CEOs and thought leaders. It will shift your thinking, make you laugh and and give you the tools you need. He’s on a mission to find the secrets to success in all aspects of life. Not only does Joe interview epic people, he has brought together an amazing panel to break down and analyze every aspect of these interviews. We give you the ultimate blueprint and action steps to assimilating these powerful conversations into your own life.

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