To hear “Come on down!” on the Price is Right isn’t just about luck or persistence, it’s also about a secret. That secret is the third door. When Alex took a hard left turn in life, leaving the path through medical school that his family had anticipated since his birth and started working on a book about the underpinnings of success, he found that door. He set out to write the book he needed to read. The irony is that he figured out as much on his JOURNEY to interview successful people as he did from the luminaries themselves. Though there is no substitute for first hand experience, Banayan has a lot of wisdom to share about hacking success.

This is a great story, and features a guest appearance from our friend Cal Fussman.

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Lessons 1. The writing’s on the wall; you just don’t think it’s for you.
 2. Go knock on people’s doors. Literally.
 3. There are three doors in life: the one you wait in line for hoping to get in, the VIP entrance for the privileged, and the third door. There’s always a way in if you look for it.

Links More about Alex Banayan and “The Third Door” Alex on Twitter Alex on Instagram

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Credits Producer - Marion Abrams, Madmotion, llc. Hosts - Joe De Sena with Johnny Waite, Sefra Alexandra, & Col. Tim Nye Synopsis - Matt Baatz