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This book was written in 2020 during the height of COVID-19 but applies in everyday business. The truth is it's not the lions or tigers that get you in the jungle. It's the mosquitoes and flies. Most business owners focus on the lions and tigers and not the details. The details are what keeps you solvent. Keeps you growing.

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SOBER UP Spartan Style sheds light on how Spartan Race and DEKA, Spartan’s partner sport, have reconnected individuals with themselves and others, particularly after struggling with substance use. Highlighting the pressing issue of the current drug epidemic, Dr. Tara Pipia advocates for the integration of Spartan Race and DEKA into rehabilitation centers, envisioning a supportive and healthy environment for individuals upon their release.
The book is a captivating blend of research, personal stories, and interviews with Spartan Race Founder Joe De Sena and Spartan DEKA Co-Creator Yancy Culp. Dr. Pipia acknowledges that there are many avenues to healing but highlights Spartan Race and DEKA as unique paths to profound personal growth accessible to individuals of all abilities and backgrounds. The healing and enhanced well-being gained through these sports serve as a beacon of hope in the ongoing battle against substance use.
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“Dr. Pipia delivers a powerful success story, highlighting a often-overlooked path to overcoming addiction. Hard choices lead to a better life.”Jay Jackson
B.A. Psychology, Stanford University and author of Up to the Challenge
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“Sober UP reveals how purpose, competition, and Spartan’s challenges fuel sobriety and personal growth—told through powerful, real-life stories."Yancy Culp
Co-Creator and Senior Director of Spartan DEKA,

About The Author: Tara M Pipia PH.D

Tara Pipia, Ph.D., is an avid Spartan Race and DEKA competitor, earning numerous podium finishes in age-group races and world championship events. She is an adjunct professor at Sofia University and a certified ICF life coach, personal trainer, and Spartan SGX and DEKA coach. Dr. Pipia also has a distinguished military background, having served for 10 years in the New York Army National Guard, with her final position at the Department of the Army Headquarters in Washington, D.C. Throughout her service, she received multiple awards and honors, including a Bronze Star for her service in Afghanistan. Her mission is to introduce Spartan and DEKA training in rehabilitation centers and provide opportunities for members to volunteer and participate in events.